The world urgently needs businesses that have a higher purpose than profits, not businesses in which the only purpose is profit. The latter promotes capitalistic behavior and favors a consumerist environment. We need to start thinking about profit maximization, not in terms of money, but as businesses working together to profit people, purpose, and the planet. Once we understand how the world around us affects the way we look at life in general, we can move forward and make the necessary change. Why use our Future Business Growth Model? The world is changing. It always has and always will. The rate of change has been
accelerated and the type of change that is happening is transformational. It is not a transformation that can be managed by a digital evolution or any piece of software. It is a wholesale change that involves moving the business model light-years past its current interaction.