We Deliver Systemised, Scalable
and Consistent Business Growth
Via Mindful Growth Hacking.
What we do
We Deliver Systemised, Scalable and Consistent Business Growth Via Mindful Growth Hacking.
We Are Customer Focused
Customer-Centricity: The fuel in your growth engine
Customer-centricity is putting the customer at the centre of what you do. This means being able to empathise with your customer, treating them as you would loved ones, nurturing and building lasting and meaningful relationships with them. Thus, you will build trust and loyalty that will afford you a fair and equitable exchange of value.
Focus on your product/service. Find out if it is useful and valuable to the customer. With the increasingly digital environment, they are more informed and they do most of their research before starting to acquire anything. They are much more discerning and they are able to look at a huge array of options (thanks to Google). They need to be treated as sensible, clever, intelligent, wise decision making beings.
More and more customers are becoming mindful of how they spend money and they care about the environment. They want to make conscious purchases that are more ethically sourced and are more environmentally friendly. When spending money, they think about the consequences. Companies can capitalise on this trend by raising awareness and being more mindful. If you succeed in this, you will continue to create and increase the value between the company and your customers.
We Map Customer Journeys
We produce detailed high-performance Customer Journey Maps that reduce cost of service delivery, increase customer satisfaction and facilitate unheard off growth.
With the specific aim of growing market share, improving customer experience, reducing operating costs, assisting business transformations or most often a blend of all four.
We understand how to quantifiably improve customer experience through mapping and optimising of your customer journeys. Helping organisations radically improve customer experience by facilitating the mapping of customer’s existing journeys, assisting with identifying points of friction / pain, working with all stakeholders to produce a future “ideal state” customer journey, and then coaching stakeholders through the use of the customer journey to navigate the journey from existing state to future state.
So how do we do this? We work with companies to ensure that their customer experiences are both optimised to be as efficient as they are enjoyable and ready for the challenges of the new digitised business world. We build high-performance business growth engines by defining organisational customer journeys in great detail, understanding who the customer really is (what drives them, why do they do what they do), and then working out how to assist them in achieving their objectives across your organisation in the most intuitive and enjoyable manner possible.
Customer journeys can include a multitude of things, happening before, during and after the experiencing of a product or service. These journeys can be long, stretching across 5 multiple channels and touchpoints, and often lasting days, weeks, months, years and sometimes decades.
In each industry, only the subset of journeys that drive high cost to serve or deliver high customer satisfaction really matter. These are where we focus efforts for better efficiencies to drive the greatest returns.
What is a growth engine?
A growth engine is a systemised, repeatable, scalable and scientific method for attracting, converting and retaining ever increasing numbers of prospects, customers and loyal followers.
Growth Engines Have Three Phases
In the Marketing phase, we help find, validate and engage your target audience through a deeper understanding of your customer and by testing copy, offers and guarantees to find what works. We also find new customer options that you may not have thought of!
In the Sales phase, we totally streamline and improve the efficiency of your sales process using data, automation and AI. Helping your brand engage the most lucrative target audiences, nurture them and maximise the number that become repeat customers.
In the Referral phase, we help ensure you systematically add maximum value for minimum effort using tried and tested methods and processes that will work for your business growth options. We help you delight your customers with attentive service, encouraging them to share your products, services, brand stories and successes. Effortlessly and automatically spreading the benefits of your brand.
Growth Hacking Your Technology Stack
Transformation and Innovation Implemented Into Your Customer Acquisition, Conversion and Retention Strategies.
Listen. Review. Build. Implement. Monitor. Optimise. Repeat. Sounds simple? It is.
The only goal we have is to bring you leading edge software solutions to your most basic and complex situations.
Every day a new piece of software is launched to add to your marketing efforts. And every day a new overwhelming feeling is felt in every member of the C-Suite as endless questions are asked about the marketing tech stack. Sound familiar?
We know. We review. We implement.
Our team’s approach to marketing / sales tech is to install Disciplined Innovation and Transformation that Drives Revenue. The technology available can make a huge difference in your business but there is so much that you could end up chasing a lot of shiny objects and spinning your wheels if you are not careful.
We begin by listening to you about your current customer acquisition tactics, sales funnel, customer journey and lead generation strategies. We begin by taking a strategic view of your entire marketing program to evaluate the best software for your needs.
Our marketing tech stack experts then begin to evaluate all of the software on the market in an unbiased fashion to find what will accomplish your goals? Are there hundreds of CRM tools, marketing automation providers and email providers? Yes. Which one(s) are best for you? Our experts will show you the pros and cons of the best software to solve your challenges and bring you revenue opportunities.
After agreement on your tech stack is reached. Our team begins the tech stack build. We’ll make sure your CRM connects to your website, your website connects to your marketing automation and… well you get the picture.
Our team will then start to rebuild your customer acquisition strategies around your technology stack and will create a dashboard with data that will allow you to glean insights and take actionable steps to gaining revenue. Monitor Using artificial intelligence we will show you how to use the insights from your data to make meaningful and revenue driving change.
After the tech stack has been installed, is running and being monitored we will take a holistic view of your new customer acquisition strategy and make sure every piece of software is optimised and you are receiving maximum results.
High performing engines utilise expert mechanics for tune-ups and our team of specialists provide the same service to our high performing clients.
There Are Countless Approaches To Funnels But They Must Be Built to Work With Your Business Objectives.
Growth Hacking was founded using the Pirate Funnel: Awareness, Acquisition, Activation, Retention, Revenue, Referral.
Our team has transformed the Pirate Funnel into a High Performing Growth Engine based on the following principles:
Marketing Phase – Increase Input Activity
Sales Phase – Improve Throughput Efficiency
Referral Phase – Generate Exponential Increase in Output.
Our model is: Scientific, Mathematical and Repeatable.
Increase Input Activity – Marketing Phase:
By building a strategy, managing and running revenue driven opportunities and channels, we will help you to earn a place in the daily lives of your customers.
Improve Throughput Efficiency – Sales Phase
By adding creativity, data and marketing automation, we can make sure your funnel runs smoothly and efficiently, so you and your team can focus on the next goal and stay ahead of the game.
Generate Exponential Increase in Output – Referral Phase
By ensuring you systematically add maximum value for minimum effort, capitalise on your customers’ loyalty to delight with service, and make the sharing of your products, services and brand stories natural, pleasurable and automatic.
We use these ideas to build a Growth Engine that is in tune with your business process and will move your prospects to customers, from awareness to purchase and beyond.
Beyond Leadership There is Growth Hacking
Partner with A Growth Hacker
Critical Thinking to Drive Faster Results and Maintain Sustained Excellence. Growth hacking is a data-driven method that helps companies acquire new and keep existing customers. It is an optimisation process that involves creative, repeatable and scalable techniques and addresses all efforts to ultimately achieve growth by getting prospective and existing clients to take specific actions.
Why Growth Hacking
The set of strategies and steps organised to take a business to a new level is called the growth engine. It consists of all the growth hacking activities that will ultimately drive exponential growth. It’s called an engine because like in a machine, you can set manageable targets and test results to define what activities are useful to achieve a company’s goals.
A Growth mindset embraces challenges, sees disruption as opportunity and continually tests and experiments based on data and metrics. Leaders including Board Members and Management all need to upgrade their current mindset to one of Growth. Every decision, strategy, tactic and initiative need to be scrutinised by their potential impact on scalable growth.
When Growth Hacking Becomes Conscious: Mindful Growth Hacking. Our focus is taking the fundamentals of Growth Hacking and adding a Conscious component to them. We believe businesses need to change so they are less manipulative and more people and planet focused and then we will have a conscious economy.
Mindfulness consists of being fully conscious of what we are doing and what is happening. Whoever applies this strategy will be gaining a competitive advantage by doing good.
Transforming the interaction with customers and among employees, seeking to bring happiness and value beyond money, and finding a balance between all aspects of life will rebound in the delivery of amazing experiences.
The world has changed, society has changed and disrupted and businesses need to be transformed too. The consequence of not applying a conscious look will be the loss of customers for having been disrupted. Once mindful staff are involved in companies, all actions will be observed and companies will need to be more ethical and be led by a purpose driven culture to continue to thrive in the evolving economy.
In order for an organisation to be effective and to create amazing ideas, it has to be as healthy as possible. To be as healthy as possible, it has to start cultivating a culture that is not just what’s healthy now but what’s the best optimum version of health in the future.
What are the Skills to Innovate and what will we bring to your Business Transformation?
Innovation: When you want to push past what tomorrow brings and plan for years ahead. Contact Us
Messaging: When you want what you say to resonate with customers and you want pure customer-centricity- Contact Us
Marketing: If your programs are focused on possibilities and not executional programs that drive revenue: Contact Us
Sales: Inspect your sales processes and sales procedures and if they aren’t built to exceed your revenue goals: Contact Us
Scientific: Is your business and management style more art than science? It shouldn’t be. Trust your data and use science to solve your business challenges: Contact Us
Maths: Is your team using the discipline of math for breakthroughs and revenue generation? It should be: Contact Us
Systems & Operations: Do you understand the complete picture of how your business is functioning and how it can impact product delivery and your product lifecycle? Contact Us
Extreme IT-ML/RL/AI: Is your business centered on constant learning and implementation based on the data and are you focused on consistently eliminating the friction your customers face? Contact Us
Behavioural Psychology: Does your team possess a deep understanding of how your actions impact purchase decisions, your employees and your culture? Contact Us and we will help define this with you. Contact Us
Architecture of Growth Hacking
Make sure that at every level of your business you will be able to implement the following principles of Growth Hacking
- Ideating, developing and measuring
- Researching and prioritising
- Designing UI/UX
- Optimising digital touchpoints
- Scientifically exploring new tactics and channels
- Applying marketing strategies and techniques
- Using software based solutions
- Measuring anything meaningful
If your team and organisation is able to take on these eight principles in every department then you are ready for explosive growth and we will take you there. Contact us
Our belief in people and how they can drive your business:
When Growth Hacking Becomes Conscious: Mindful Growth Hacking
Our team’s focus is taking the fundamentals of Growth Hacking and adding a Conscious component to them. We believe businesses need to change so they are less manipulative and more people and planet focused and then we will have a conscious economy. Mindfulness consists of being fully conscious of what we are doing and what is happening. Whoever applies this strategy will be gaining a competitive advantage by doing good. Transforming the interaction with customers and among employees, seeking to bring happiness and value beyond money, and finding a balance between all aspects of life will rebound in the delivery of amazing experiences.
Data Tells and Our Experience Sells We believe and utilise data to drive our Future Business Growth Model and we also use our vast experience in business to bring forth revenue driving marketing and sales programs for our clients.
The technology we insert into your marketing and sales programs will showcase the best use of artificial intelligence but our user experience team will give you the knowledge to make the data work for you. We have found that data alone doesn’t make a plan. Humans make the plan and data supports it. It isn’t an artificial intelligence algorithm that will enter your business, it is a human but the algorithms can help us make sure the customer gets the best experience possible.
Using technology we build customer journeys that are ecosystems around your customers. These ecosystems are customised to your product or service using various pieces of software and together create the Customer Interaction Ecosystem. Our focus is in designing an experience that allows people to have a more human experience with your brand. Data drives it but people design it. Our expert team knows the right technology to be deployed at the right moment to make sure that the ecosystem we build for that individual contains positive interactions the customer wants. Simply filling customer needs is a barren existence of spam and a bombardment of forced impressions. We seek to enable purchase and not disable interest.
Our Customer Interaction Ecosystem model is built to exceed expectations and drive engaged interaction that lead to purchase and higher revenue.
Steps to Building the Customer Interaction Ecosystem – A Virtuous Circle
- Technology Deployment
We Change The World Together
The world has changed, society has changed / disrupted and businesses need to be transformed too. The consequence of not applying a conscious look will be the loss of customers for having been disrupted. Once mindful staff are involved in companies, all actions will be observed and companies will need to be more ethical and be led by a purpose driven culture to continue to thrive in the evolving economy.
Growth Driven By Conscious Activity
Conscious Activity for your partners. Are your partners or investors driven by the same values you are creating? Does your culture go beyond your organisation? Do you expect your shareholders to accept and embrace your culture? You should.
We will make sure your culture circulates and is adopted.
Conscious Activity for your employees
Each team member in any business is essentially the business. The value each team member creates with each customer is what will not only drive sales but will drive your business today, tomorrow, and there is no hiding from a past of ugly consumer experiences.
Our team will provide value to your employees and your employees will pay it forward to your customers.
Conscious Activity for our planet
Gain consciousness of how your activity from supply chain to employing people locally can be leveraged to create a better planet beyond your scope of existence.
We have one planet and we will make sure your organisation sustains, enhances, and positively impacts it.
Conscious Activity for your consumers
Recognise the need to serve them and understand how they expect you to serve the world in which they live. The heartbeat of your value proposition lies within your customer. Their expectations are high and will continue to further escalate.
Our goal is not to satisfy or delight your customers. We want to excite them, make them brand ambassadors to generate referrals and make sure they want to come back again and again and again.
Conscious Activity for your community
Realise the impact your business has on the local community and demonstrate you are not only a member of the community but you want to have a positive impact on the community.
Location. Location. Location. Make sure everyone surrounding your locations understands that your business goes beyond selling products/services and into building and sustaining their community every day.
Our Services: Marketing & Sales Success Using Speed and Power
Growth Engines: Powerful Machines Built With Precision
Growth Sprints: Solve Problems with Speed
Our result-driven team won’t rest until every target is reached. We believe in working together to ensure your organisation profits massively from delivering on its purpose (reason for being).
Growth Engines: Powerful Machines Built With Precision
Our Growth Engines are designed to perform in a multitude of different environments and are often tuned to meet new needs and perform at higher levels. The Growth Engines we build begin with the optimisation and automation of your marketing and sales processes.
Growth Sprints: Solve Problems with Speed
What if we told you that your businesses most complex marketing & sales challenges could be outlined, defined, and a plan to solve them could be developed in days and not months? They can. It’s what we do. It’s where we live.
Maximise The Total Lifetime Value Of Your Customers By Engineering Their Customer Experience
If you have a marketing and sales funnel, lead generation process, customer journey outlined – your firm has started on a path to greater revenue. If your business goal is to scale, grow, add massive value and really make a difference, then we suggest you engineer your customer experience accordingly.