ASPF owned around 10 websites and some of them were not even active anymore. They had been developed a long time ago and they all needed a modernizing work. Very often, they had duplicate content and they were about 500 district pages in content strong.
They decided to move forward with the pulling together of all the pages pages across the different websites into a singular master website that was going to be hosted under the ASPF banner on aspf.com.au. The websites would be linked across the seven stages of the lifecycle from positive mental health through depression, stress and anxiety and vulnerable groups, suicide and at risk groups and after suicide and those left behind.
The process was going to take about two to three months. Once it started, it became apparent what ASPF needed because of an opportunity with the Chopra Foundation, and a worldwide seminar called “The Never Alone Summit” to have a microsite set up to send traffic to. They put together a presentation and recorded a 20-minute video. Tom’s helped them by editing to present a proper content in a very fast time period.
This pushed back the main ASPF project slightly. Currently, the ASPF work set website went through design wireframe rebranding adjusting the content. Pillar articles were built to be published at medium.com to then form a basis of promotion of the website and social media coverage. The ASPF’s website is being launched in the next two weeks.