We Are Customer Focused

Customer-centricity: enhances trust and loyalty, leading to long-term growth and equitable value exchange.

Customer-centricity is putting the customer at the centre of what you do. This means being able to empathise with your customer, treating them as you would loved ones, nurturing and building lasting and meaningful relationships with them. Thus, you will build trust and loyalty that will afford you a fair and equitable exchange of value.

Focus on your product/service. Find out if it is useful and valuable to the customer. With the increasingly digital environment, they are more informed and they do most of their research before starting to acquire anything. They are much more discerning and they are able to look at a huge array of options (thanks to Google). They need to be treated as sensible, clever, intelligent, wise decision making beings.

More and more customers are becoming mindful of how they spend money and they care about the environment. They want to make conscious purchases that are more ethically sourced and are more environmentally friendly. When spending money, they think about the consequences. Companies can capitalise on this trend by raising awareness and being more mindful. If you succeed in this, you will continue to create and increase the value between the company and your customers.

We Map Customer Journeys

Produced detailed high-performance Customer Journey Maps that have reduced cost of service delivery, increased customer satisfaction and facilitate unheard of growth.

Market share increased, improved customer experience, reduced operating costs, assisted business transformations or most often a blend of all four.

Quantifiably improved customer experience through mapped and optimised customer journeys. Organisations radically improve customer experience by having mapped existing customer’s journeys. Once the customer journey has been mapped this has assisted with identifying points of friction / pain, working with all stakeholders to produce a future “ideal state” customer journey. Stakeholders are coached through the use of the customer journey to navigate the journey from existing state to future state.

Companies are worked with to ensure that their customer experiences are both optimised to be as efficient as they are enjoyable. Ready for the challenges of the new digitised business world. Defined organisational customer journeys have helped to understand who the customer really is (what drives them, why do they do what they do), and then working out how to assist them in achieving their objectives across your organisation in the most intuitive seamless way.

Customer journeys include a multitude of things, happening before, during and after the experiencing of a product or service. These journeys can be long, stretching across 5 multiple channels and touchpoints, and often lasting days, weeks, months, years and sometimes decades.

In each industry, only the subset of journeys that drive high cost to serve or deliver high customer satisfaction really matter. These are where we focus efforts for better efficiencies to drive the greatest returns.

We Build Growth Engines

What can a growth engine do for you?

A growth engine can reduce costs, increase leads, increase dividend yield on marketing investment, pinpoints workflow automation, saving time and money whilst making your job simpler.

Growth Engines Have Three Phases.

In the Marketing phase, find, validate and engage your target audience through a deeper understanding of your customer and by testing copy, offers and guarantees to find what works. We also find new customer options that you may not have thought of!

In the Sales phase, streamline and improve the efficiency of your sales process using data, automation and AI. Brand engagement with the most lucrative target audiences, nurture them and maximise the number that become repeat customers.

In the Referral phase, systematically add maximum value for minimum effort using tried and tested methods and processes that work for your business growth options. Delight your customers with attentive service, encouraging them to share your products, services, brand stories and successes. Effortlessly and automatically spreading the benefits of your brand for increased revenue.

Growth Hacking Your Technology Stack

Transformation and Innovation Implemented Into Your Customer Acquisition, Conversion and Retention Strategies.

Listen. Review. Build. Implement. Monitor. Optimise. Repeat. Sounds simple? It is.
The only goal we have is to bring you leading edge software solutions to your most basic and complex situations.

Every day a new piece of software is launched to add to your marketing efforts. And every day a new overwhelming feeling is felt in every member of the leadership team as endless questions are asked about the marketing tech stack. Sound familiar?

Know. Review. Implement.
The approach to marketing / sales tech is to install disciplined Innovation and Transformation that Drives Revenue. The technology available can make a huge difference in your business but there is so much that you could end up chasing a lot of shiny objects and spinning your wheels if you are not careful.

Listen
Listening to you about your current customer acquisition tactics, sales funnel, customer journey and lead generation strategies. We begin by taking a strategic view of your entire marketing program to evaluate the best software for your needs.

Review
Evaluation of all of the software on the market in an unbiased fashion to find what will accomplish your goals. There hundreds of CRM tools, marketing automation providers and email providers? Yes. Which one(s) are best for you? The pros and cons of the best software to solve your challenges and bring you revenue opportunities are presented.

Build
After agreement on your tech stack is reached. The tech stack build begins. Ensuring your CRM connects to your website, your website connects to your marketing automation and… well you get the picture.

Implement
Rebuilding your customer acquisition strategies around your technology stack and creation of a dashboard with data allowing you to glean insights and take actionable steps to gaining revenue. Monitor using artificial intelligence how to use the insights from your data to make meaningful and revenue driving decisions and change.

Optimise
After the tech stack has been installed, it is running and being monitored taking a holistic view of your new customer acquisition strategy and making sure every piece of software is optimised and you are receiving maximum results.

Repeat
High performing engines utilise expert mechanics for tune-ups your business is provided the same service.

There Are Countless Approaches To Funnels But They Must Be Built to Work With Your Business Objectives.
Growth Hacking was founded using the Pirate Funnel: Awareness, Acquisition, Activation, Retention, Revenue, Referral.
Transformed the Pirate Funnel into a High Performing Growth Engine based on the following principles:

Marketing Phase – Increase Input Activity
Sales Phase – Improve Throughput Efficiency
Referral Phase – Generate Exponential Increase in Output.
Our model is: Scientific, Mathematical and Repeatable.

Increase Input Activity – Marketing Phase:
A strategy built, managed and run with revenue driven opportunities and channels, kept front of mind in the daily lives of your customers.

Improve Throughput Efficiency – Sales Phase
Creativity added, data and marketing automation, ensuring your funnels run smoothly and efficiently, so you and your team can focus on the next goal and stay ahead of the game.

Generate Exponential Increase in Output – Referral Phase
Systematically add maximum value for minimum effort, capitalise on your customers’ loyalty to delight with service, and make the sharing of your products, services and brand stories natural, effective and automatic.

These ideas build a Growth Engine that is in tune with your business processes and will move your prospects to customers, from awareness to purchase and beyond.

We Train & Educate Leaders

AI and technological advancements are the only constant.
Partner with a Team that incorporates design, data and behavioural psychology to ensure the well-being and productivity of your teams.

Up to date AI Training for Cutting Edge Results

In today’s rapidly evolving technological landscape, keeping your team equipped with the latest AI training is crucial for maintaining a competitive edge. Up to date training ensures your team can harness the full potential of advanced AI tools, driving innovation and efficiency. We provide comprehensive training across various AI tools and applications, empowering your team to enhance productivity and achieve outstanding results. With cutting-edge AI knowledge, your team will not only meet industry standards but set them.

A Growth mindset is a must for leaders when embracing challenges, seeing disruption as opportunity and continually tests and experiments based on data and metrics. Leaders including Board Members and Management all need to upgrade their current mindset to one of Growth. Every decision, strategy, tactic and initiative need to be scrutinised by their potential impact on scalable growth.

When Growth Hacking Becomes Conscious: Mindful Growth Hacking. Our focus is taking the fundamentals of Growth Hacking and adding a Conscious component to them. We believe businesses need to change so they are less manipulative and more people and planet focused and then we will have a conscious economy.

Mindfulness consists of being fully conscious of what we are doing and what is happening. Whoever applies this strategy will be gaining a competitive advantage by doing good.

Transforming the interaction with customers and among employees, seeking to bring happiness and value beyond money, and finding a balance between all aspects of life will rebound in the delivery of amazing experiences.

The world has changed, society has changed and disrupted and businesses need to be transformed too. The consequence of not applying a conscious look will be the loss of customers for having been disrupted. Once mindful staff are involved in companies, all actions will be observed and companies will need to be more ethical and be led by a purpose driven culture to continue to thrive in the evolving economy.

In order for an organisation to be effective and to create amazing ideas, it has to be as healthy as possible. To be as healthy as possible, it has to start cultivating a culture that is not just what’s healthy now but what’s the best optimum version of health in the future.

What are the Skills to Innovate and what will we bring to your Business Transformation?

Innovation: When you want to push past what tomorrow brings and plan for years ahead. Contact Us

Messaging: When you want what you say to resonate with customers and you want pure customer-centricity- Contact Us

Marketing: If your programs are focused on possibilities and not executional programs that drive revenue: Contact Us

Sales: Inspect your sales processes and sales procedures and if they aren’t built to exceed your revenue goals: Contact Us

Scientific: Is your business and management style more art than science? It shouldn’t be. Trust your data and use science to solve your business challenges: Contact Us

Maths: Is your team using the discipline of math for breakthroughs and revenue generation? It should be: Contact Us

Systems & Operations: Do you understand the complete picture of how your business is functioning and how it can impact product delivery and your product lifecycle? Contact Us

Extreme IT-ML/RL/AI: Is your business centered on constant learning and implementation based on the data and are you focused on consistently eliminating the friction your customers face? Contact Us

Behavioural Psychology: Does your team possess a deep understanding of how your actions impact purchase decisions, your employees and your culture? Contact Us and we will help define this with you. Contact Us

Architecture of Growth Hacking
Make sure that at every level of your business you will be able to implement the following principles of Growth Hacking

1. Ideating, developing and measuring
2. Researching and prioritising
3. Designing UI/UX
4. Optimising digital touchpoints
5. Scientifically exploring new tactics and channels
6. Applying marketing strategies and techniques
7. Using software based solutions
8. Measuring anything meaningful

We Predict The Future

If your team and organisation is able to take on these eight principles in every department then you are ready for explosive growth and we will take you there. Contact us

Our belief in people and how they can drive your business:

When Growth Hacking Becomes Conscious: Mindful Growth Hacking

Taking the fundamentals of Growth Hacking and adding a Conscious component to them ensures your business will be future proofed. Businesses need to change so they are less manipulative and more people and planet focused. Mindfulness consists of being fully conscious of what we are doing and what is happening. Applying conscious, ethical and mindful strategies gain businesses who deploy them a competitive advantage by doing good. Interactions with customers and among employees are transformed, seeking to bring happiness and value beyond money, and finding a balance between all aspects of life will rebound in the delivery of amazing experiences.

Beyond Data

Data Tells and Our Experience Sells We believe and utilise data to drive our Future Business Growth Model and we also use our vast experience in business to bring forth revenue driving marketing and sales programs for our clients.

The technology we insert into your marketing and sales programs will showcase the best use of artificial intelligence but our user experience team will give you the knowledge to make the data work for you. We have found that data alone doesn’t make a plan. Humans make the plan and data supports it. It isn’t an artificial intelligence algorithm that will enter your business, it is a human but the algorithms can help us make sure the customer gets the best experience possible.

Using technology we build customer journeys that are ecosystems around your customers. These ecosystems are customised to your product or service using various pieces of software and together create the Customer Interaction Ecosystem. Our focus is in designing an experience that allows people to have a more human experience with your brand. Data drives it but people design it. Our expert team knows the right technology to be deployed at the right moment to make sure that the ecosystem we build for that individual contains positive interactions the customer wants. Simply filling customer needs is a barren existence of spam and a bombardment of forced impressions. We seek to enable purchase and not disable interest.

Customer Interaction Ecosystem model is built to exceed expectations and drive engaged interaction that lead to purchase and higher revenue.

Steps to Building the Customer Interaction Ecosystem – A Virtuous Circle

1. Learn
2. Design
3. Technology Deployment
4. Success
5. Insights
6. Optimise
7. Deploy

We Change The World Together

The world has changed, society has changed / disrupted and businesses need to be transformed too. The consequence of not applying a conscious look will be the loss of customers for having been disrupted. Once mindful staff are involved in companies, all actions will be observed and companies will need to be more ethical and be led by a purpose driven culture to continue to thrive in the evolving economy.

Growth Driven By Conscious Activity
Conscious Activity for your partners. Are your partners or investors driven by the same values you are creating? Does your culture go beyond your organisation? Do you expect your shareholders to accept and embrace your culture? You should.

We will make sure your culture circulates and is adopted.

Conscious Activity for your employees
Each team member in any business is essentially the business. The value each team member creates with each customer is what will not only drive sales but will drive your business today, tomorrow, and there is no hiding from a past of ugly consumer experiences.

Our team will provide value to your employees and your employees will pay it forward to your customers.

Conscious Activity for our planet
Gain consciousness of how your activity from supply chain to employing people locally can be leveraged to create a better planet beyond your scope of existence.

We have one planet and we will make sure your organisation sustains, enhances, and positively impacts it.

Conscious Activity for your consumers
Recognise the need to serve them and understand how they expect you to serve the world in which they live. The heartbeat of your value proposition lies within your customer. Their expectations are high and will continue to further escalate.

Our goal is not to satisfy or delight your customers. We want to excite them, make them brand ambassadors to generate referrals and make sure they want to come back again and again and again.

Conscious Activity for your community
Realise the impact your business has on the local community and demonstrate you are not only a member of the community but you want to have a positive impact on the community.

Location. Location. Location. Make sure everyone surrounding your locations understands that your business goes beyond selling products/services and into building and sustaining their community every day.

Our Services: Marketing & Sales Success Using Speed and Power

Growth Engines: Powerful Machines Built With Precision
Growth Sprints: Solve Problems with Speed

Our result-driven team won’t rest until every target is reached. We believe in working together to ensure your organisation profits massively from delivering on its purpose (reason for being).

Growth Engines: Powerful Machines Built With Precision

Our Growth Engines are designed to perform in a multitude of different environments and are often tuned to meet new needs and perform at higher levels. The Growth Engines we build begin with the optimisation and automation of your marketing and sales processes.

Growth Sprints: Solve Problems with Speed

What if we told you that your businesses most complex marketing & sales challenges could be outlined, defined, and a plan to solve them could be developed in days and not months? They can. It’s what we do. It’s where we live.

Maximise The Total Lifetime Value Of Your Customers By Engineering Their Customer Experience

If you have a marketing and sales funnel, lead generation process, customer journey outlined – your firm has started on a path to greater revenue. If your business goal is to scale, grow, add massive value and really make a difference, then we suggest you engineer your customer experience accordingly.